Integrated Marketing Communication Certificate (9 hours)

A graduate certificate in Integrated Marketing develops proficiency for career development in digital marketing, branding, social media strategy, marketing research, content development, and public relations. 

Certificate Requirements

Students complete nine credit hours from the following:
COMM 5303Media Use Analytics

COMM 5315Mass Media and Popular Culture

COMM 5355Public Relations and Advertising Campaigns

COMM 5360Communication and Artificial Intelligence

COMM 5380Brand Identity Design

MARK 5320Marketing Management

MARK 5380Marketing Research and Analysis