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Board of Regents of the University of Texas System
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The University
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Graduate Policies and Programs
Graduate College of Arts and Sciences
Graduate College of Business and Technology
Graduate College of Education and Psychology
Graduate College of Engineering and Computer Science
Graduate College of Nursing and Health Sciences
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- ACCT - Accounting
- ALHS - Allied Health Science
- ANTH - Anthropology
- ART - Art
- BGST - General Studies
- BIOL - Biology
- BLAW - Business Law
- CECS - Engineering and Computer Science
- CENG - Civil Engineering
- CEPH - Clinical Exercise Physiology Program
- CHEM - Chemistry
- CHIN - Chinese
- CMGT - Construction Management
- COMM - Communication
- COSC - Computer Science
- COUN - Counseling
- CRIJ - Criminal Justice
- ECON - Economics
- EDBE - Bilingual Education
- EDEC - Early Childhood Education
- EDFB - Field-Based Education
- EDGT - Gifted and Talented Education
- EDIN - Educational Internship
- EDLR - Educational Leadership and Policy Studies
- EDSP - Special Education
- EDUC - Education
- EDUT - UTeach
- EENG - Electrical Engineering
- EHCA - Executive Health Care Administration
- ELED - Elementary Education
- ENGL - English
- ENGR - Engineering
- EPSY - Educational Psychology
- FINA - Finance
- FREN - French
- GEOG - Geography
- GEOL - Geology
- GERM - German
- HECC - Health and Exercise Core
- HIST - History
- HNRS - Honors
- HRD - Human Resource Development
- JAPN - Japanese
- KINE - Kinesiology
- LATN - Latin
- MANA - Management
- MARK - Marketing
  - 3000
  - 4000
  - 5000
- MATH - Mathematics
- MCOM - Mass Communication
- MENG - Mechanical Engineering
- MTED - Mathematics
- MUAP-Music-Applied
- MUED - Music Education
- MUEN - Music Ensembles
- MUSI - Music
- NURS - Nursing
- PADM - Public Administration
- PHIL - Philosophy
- PHYS - Physics
- POLS - Political Science
- PSYC - Psychology
- PYED - Physical Education
- READ - Reading Education
- RELI - Religion Studies
- SOCI - Sociology
- SPAN - Spanish
- SPCM - Speech Communication
- TECH - Technology
- THTR - Theatre
- UNIV - University-Wide
The Faculty

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MARK 4305 Integrated Marketing Communication

Special attention is given to planning, strategy, analysis, and measurement of advertising effectiveness. Explores the subject of ethics and truth in advertising.

Prerequisite